Big data and computational power are growing fast, and it’s not just the big tech companies making use of it. Social sciences are also benefiting from these advances. Natural Language Processing (NLP) has come a long way, and now researchers can analyze text data in ways that were impossible just a few decades ago. Social media posts, transcripts of political debates, and parliamentary speeches are now valuable data sources for studying human behavior, political discourse, and societal trends. This opens up a bunch of new questions and gives us new ways to study them.